A Consistent Brand With Local Messaging
We know a central marketing team that supports multiple locations is a busy place to be. With so many tasks, teams, and customers to manage, ensuring the consistency of your brand across all your locations can be a real challenge.
Creating unique local marketing is often demanding with lots of variations to similar products and the central team just doesn’t have the time. This often leads to a DIY approach to marketing where each site creates something themselves and brand consistency suffers and costs rise.
Your Own Marketing Portal
With your very own online marketing portal, local users can choose from a range of adaptable templates, all adhering to your brand guidelines. With a few clicks, they would be able to enter the relevant details, add any images or icons as necessary from an approved library, and create their own artwork for online or print. This could include a simple approval process with your marketing team, should you wish.
Budgets can be set, users can be given different permissions depending on their responsibility and your central team has full visibility of what is being produced at all times.
All of this saves central marketing time. It allows them to focus on brand strategy, customer insight, creative expression, and brilliant ideas without having to worry about print production and administration.
Try For Yourself
Our demo site is for the SBS Grand Hotel which has 20 locations across the country. Here, local hotels can create individual marketing relevant to them while maintaining their central brand.
They can also call off generic stock items such as promotional items which are produced in bulk and stored ready for call-off. Click the link below, create a username and password, and you are on your way.