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Case Studies

Read about some of the print projects we’ve delivered, and find out how our dedicated team helped customers solve problems or meet their objectives through innovative print solutions.

Cotswold Fayre

Situation

After working with CF for the last 10 years, printing 2 catalogues a year with a fairly small circulation they have seen their customer base flourish. They now produce multiple catalogues inclusive of regular supplements throughout the year to their increased customer base. The e-commerce platform was upgraded two years ago and since the implementation of the live-stock website in 2014, CF have seen the percentage of total orders placed online grow from 5% to 48%.  In 2015, CF were one of the founding UK B-Corporations, accredited following rigorous assessment. CF is dedicated to improving its supply chain and lowering its impact on the planet,  continuously looking to enhance its operation for the better, using the power of business to solve social and environmental problems. As a Print partner, we had to find a way to make the print/production process more environmentally friendly and work alongside CF as digital catalogues obtained more traction.

 

Solution

We worked very closely with the Marketing team to make the print element more cost-effective and more efficient to produce. We recommended and moved to new sizes of catalogues, more cost-effective pagination, and carbon balanced stocks to help with the endangered Tropical Forest and less carbon dioxide being omitted into the atmosphere. SBS print use vegetable inks and water based coatings on a state of art press that has quicker make-ready time and more efficient to run, saving paper, time on press which also saves on electricity. We also changed the way we mailed out the catalogues changing from envelopes to Bio-degradable poly bags. On delivering the balance of any one project to CF HQ we align that with the collection of old catalogues for recycling so a ‘there and back’ scenario, again thinking of the environment.

 

What CF said about us

The team at SBS work in partnership with us to provide innovative environmentally-friendly solutions to our print challenges. The SBS team are a pleasure to work with, always friendly, incredibly efficient and accommodating to any last-minute changes and this agility, allows us flexibility in our processes. We have built a strong relationship with the team whilst navigating the changes over the years and look forward to continuing to be making a positive impact together in the years to come.

Ted Todd

 

The Brief

Ted Todd has been creating the very best fine wood floors since 1993. Ted Todd needed a medium to showcase their ability to offer beautifully designed, high quality products created from nature. Ted Todd connects innovation with great design offering homeowners, interior designers and architects a range of products that are second to none and sourced from sustainable forests

How we helped

At SBS we pride ourselves with the ability to innovate, consult and develop ideas with our clients. Our initial discussions centred around offering a brochure that would stand out from competitors. We focused on 4 key areas.

  1. The finished size of the brochure
  2. The type of paper used in production to convey the right message to Ted Todd’s clients
  3. The finish to the job again to convey quality, feel and look of the final product.
  4. Sustainability –Ted Todd go above and beyond the usual environmental and sustainability standards for sourcing timber, and have many third party accreditations, so it was important this brochure also came from sustainable sources.

Our solution was to discuss using an oversized A4 + format and settled on an extended finished brochure coming in at 340mm x 240mm. This is much larger than standard A4 297mm x 210mm. The intention was to create a look at me profile specially to get specifiers engaged with the brand and products offered.

To secure confidence at board level, we produced a full production mock up on our digital press show casing the initial artwork designs and the feel of what the product might look like.  This was received very well and gave confidence that our advice would work.

We offered a matt paper (FSC), again not the norm and a move away from traditional silk or uncoated papers. The logic behind this was to give controlled colour management and a feel of luxury, avoiding the need to go onto uncoated papers which would ultimately mean the artwork/photography would suffer from lack of detail and colour accuracy.

Combined with the choice of a matt paper we were also able to offer an inline Matt coating to emphasize the feel when flicking through the brochure so a matt-on-matt offering. Matt papers also tend to bulk up more feeling thicker and therefore higher end.

 

What Ted Todd had to say.

The overriding reaction from our client was extremely positive with many people within the business expressing how happy they were with the result. As a direct result of this success, a sister job for the Woodworks side of the business will follow this format.

“When looking to create our 2021 brochure, it was important that we produced something both sustainable and extremely high quality that our customers would keep and re-use for inspiration and education for many months to come. Most of our floors are accredited by the FSC™ or PEFC, both of which are global organisations that independently confirm that all our floors that are made from new timber are sourced from well managed forests, so it was important that our brochure was also FSC™ certified and can be recycled when the time comes. Presentation wise, the oversized A4 and matt finish creates a truly premium feel that has created a wave of positive feedback from our customers.”

Plasmor

Plasmor

 The Problem

Ensuring your print accurately reflects your products can be a real challenge which was what was facing Plasmor, the luxury paving manufacturers.

They were producing a sales tool for one of their paver layers who needed a colour accurate brochure that they could show their customers when planning a new drive.

How we helped

Our Complete Colour Management system is accredited to ISO 12647 which is an internationally recognised standard for colour.

Our proofs are calibrated to our presses and everything is controlled by our Colour Management hub. This means that the proofs you receive when you trust us with your work are a true reflection of how your brochure will print.

Sheets are then scanned by our Hub which measures not only ink density but also dot gain and other print parameters. This information is then fed back to the press ensuring accurate, constant colour matching throughout the print run.

What Plasmor had to say:

”Some of our colours are very similar so we needed a brochure that could reflect that. When you are choosing a new drive, you will often spend a long time deciding on the right colour. We can’t have our customers choosing one colour and ending up with something different.”
Nikki Pearson, Creative Director

ME & HIM

The Problem

Our Client had a few concerns with this project because they had to recreate two cutter guides from scratch and were worried that when the packs were folded and made up that they might not slot into place properly and fit nice and snug.

Also they wanted to know what stock would be best to print these packs on and what finish was available to give the packs a sturdy but lovely feel to them.

How We Helped

We suggested that firstly it would make sense to have a trial cutter forme produced and then die-cut out on plain card for both the medium and small sized packs to see how they fit when made up.

This was done using one sided 225gsm box board which we recommended and after checking the customer was happy with everything proceeded to print both packs.

Finally, the client mentioned their customer wanted a premium feel to the packs when handled and asked about a matt lamination, but we suggested the project would be more suited to a soft touch laminate instead, especially after seeing how dark the images and design was, which would not scuff & mark as easily as a matt lamination and would give a luxury feel which their client was looking for.

 

What ME & HIM had to say

We’ve worked with SBS for over 10 years now and we knew they were the right printers for the job.

Especially on this specific project, as we had very little time and had quite a few unknowns due to not having the previous artwork.

As always, Mark and the team went the extra mile and were on hand to advice the best finish, stock and way forward to produce a premium pack.

The finished packs looked fantastic and our client was over the moon. What more can I say, other than a big thank you!

Inspired Thinking Group

ITG

The Problem

When ITG approached us just a couple of days before Christmas for a Santa type challenge, we jumped at the chance.

Four different colour critical look books were required for prestigious clothing mail order company, Joules. These were needed at 15 addresses across Europe for an international launch on January 5th.

The Challenge, artwork wouldn’t be ready until December 23rd!

How we helped

Our ISO 12647 accredited Colour Management System allows us to produce colour accurate proofs, ensuring there would be no colour matching problems when we got to press.

Our flexible workforce, and full in house production facilities allowed us to print, fold and stitch these important brochures in record time. Using our inline coating unit meant the sheets were ready to fold as soon as they came of the press, reducing the production time even further.

These were then stitched and trimmed before being collected by our army of international courier’s on December 30th. With only one full working day between collection and the launch, we were still up against it but all deliveries were successfully made right on time.

What ITG had to say:

The challenge we set to Jon and the team at SBS was enormous but they accepted it and delivered on every level.

” The books were produced to the highest standard, earlier than requested and without any fuss. I’m not entirely sure how they did but a huge thanks must go to the team! ”
Jason Adams, Customer Service Director

Royal Crown Derby

Royal Crown Derby

The Problem

It’s one thing being able to print high end colour critical brochures but at SBS we like to look at the objectives of the whole project or campaign. By having a better understanding of what our customers are trying to achieve allows us to offer help and advice outside of our core print activity.

When Royal Crown Derby’s normal mailing house couldn’t achieve a tight deadline over Christmas, we were only too happy to offer our services.

How we helped

By asking the right questions and using our expertise, not only did we ensure the magazine arrived on time, we managed to reduce our customer’s international postage bill by half.

What Royal Crown Derby had to say:

Royal Crown Derby have been working on a regular basis with SBS since May 2014. We find them exceptionally helpful in providing a prompt and accurate service whether it be a quotation or guidance on a project basis. We use SBS to print a regular customer magazine whilst using our normal fulfilment house.

“We had a crisis prior to Christmas whereby there was a tight deadline to achieve both print and fulfilment in between Christmas and New Year to capture the customers’ purchasing straight after Christmas. Our normal fulfilment house were unable to provide the service in the time line we required and we requested SBS’s assistance. Not only did they offer their own fulfilment supplier who could achieve the deadline but came up with a cost solution by looking at the current European mailing costs for us, confirming a revised cost which saved us just over half the amount to send and the magazine arrived on time. ”
Fiona Atkinson, Marketing Manager

Cash Generators

Cash Generators

The Problem

With over 200 stores nationwide, Cash Generators need to supply a large variety of different point of sale items to each store. Each store required a different selection of items ranging from simple leaflets through to large signage and all produced on varying substrates. Ensuring brand constancy and the safe delivery of all items was essential.

How we helped

Having the facilities to produce everything from A0 banners through to A5 leaflets in house ensured we were able to not only ensure consistency across various substrates but also able to collate and pack the various items as required in a very short space of time.

What Cash Generators had to say:

We had a nationwide campaign which we needed to get out to our estate on a very tight timescale. Wayne and the team were very accommodating and more than happy to rise to the challenge. We had experienced problems with past suppliers delivering our marketing collateral in sub-standard packaging meaning the items were damaged on arrival. We made SBS aware of this and they were quick to alleviate our concerns. We were kept fully informed as the job progressed and the items arrived quickly and in perfect condition.

“We are very happy with the service provided by SBS and will continue to work with them on a regular basis.”
Cash Generators

 

The Problem

The Liniar range from HL Plastics is recognised as the most innovative PVCu window and door collection in the industry. The in-house design team wanted to produce “the ultimate bible” to help architects specify Liniar products. Full of technical information, the Liniar Specification Guide also needed to have the ‘WOW’ factor to ensure architects, developers and specifiers would immediately see its value and use it as a point of reference into the future.

How we helped

The Liniar team was looking for advice and inspiration to produce the highest quality guide possible. They already had a great design and wanted help in getting the most from it. After running through various options, we produced some copies digitally with different finishes so the team could decide what they liked best.

The design itself had a solid dark grey background on all pages. This was originally set up as a high percentage of all 4 colours. Knowing this was likely to lead to inconsistencies throughout the book, we worked with the design team to help change the tint values of the background so the overall colour remained very similar but had a higher black value but lower on the other 3 colours. This ensured the tint was consistent throughout the brochure but the final colour was still the same as the original design.

The final 94-page guide was laminated, foil blocked, spot UV varnished with a die cut cover and the first page printed on a translucent material. This really did allow for the teams creative approach to shine through and give the book a professional, high quality appearance.

What Liniar had to say

We were thrilled with the final result, and the Specification Guide has gone down really well with all our customers. We have invested a lot of time and effort in producing this guide and are delighted that everyone is finding the guide invaluable. Martin and the team at SBS have been fantastic with help and advice, and we would not have achieved the result we were after without their guidance and input. Sue Davenport, Marketing Director